I have to say that I am in love with this.  I have used Crew gel for the longest time, and I'm really tired of the crunchiness that goes along with gel.  American Crew Fiber is the answer.  I don't want to sound like a commercial, but seriously, you don't have to use very much, you get a really good hold and as a bonus, you don't end up smelling all girly.  Not that smelling girly is bad, but generally, as a man, I don't want to smell like a girl. 
I will probably never go back to gel.  Although I did have one misadventure with this product last Friday.  You see, I'm still trying to figure out just how much I need to use, and I got a little overzealous and my hair was as hard as a rock!  And then it didn't help at all that I had a lazy Saturday during which I never showered or washed my hair, and my hair was STILL affected by this stuff.
Anyway, I like it.  It stays.
 
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